Sustainable Travel Finland award has been granted to Metsä Kolo

The pioneer company of sustainable tourism

Sustainable Travel Finland award was granted to Metsä Kolo in December 2021.The award can be obtainedwhen a company meets the criteria for sustainable development created by Visit Finland. The criteria to be fulfilled consider the company's ecological, social, economic and cultural sustainability. From the very beginning, the red thread of Metsä Kolo's business was the well-being of people, nature and our own province, for which a lot of work has been donefor a long time and a lot has been invested.

Metsä Kolo's adventure accommodation is located in a magnificent Finnish national forest landscape by the lake, sheltered by swamps and forests. Nature destinations in Finland are unique destinations that attract more and more visitors from near and far. The magnificent natural landscape and sensing nature in a relaxed way are today's luxury that tourists can appreciate. In this kind of destination, the responsibility issues arethe first priority..


And that's not all - a company with pioneering status is not required to obtain a costly and highly employing certification program!


The STF label awarded to Metsä Kolo as a pioneer company requires that the company is a pioneer in responsibility matters in many ways. Metsä Kolo invests in high-quality procurement and domestic handicrafts, recycles waste and old stuff efficiently, uses only Eco-electricity and promotes the sale of products and services from local producers in many ways. Alexandra Paulomo, the company's CEO and founder, is pleased with the recognition she has received and the pioneering entrepreneur status given by Business Finland.

We offer our guests ecological ancillary services, such as reindeer farm visits and net fishing in winter, in cooperation with local partners. The kitchen favors local products, food from the forest and the lake, as well as wild herbs, for example. In cooperation with the village's cosmetics entrepreneur, Metsä Kolo developed its own organic soap for its traditional log sauna, ”Alexandra explains excitedly.


"We are proud to be able to offer our guests responsible accommodation in the heart of nature as well as responsibly produced tourism services!"


Visit Finland's Sustainable Travel Finland program promotes sustainable tourism in Finland. The Sustainable Travel Finland label facilitates tourists' choices when making travel decisions. Responsibility is a megatrend and a crucial selection criterion for more and more travelers. About 60 Finnish tourism companies or regions have been awarded the STF label.


Additional information about Sustainable Travel Finland programme >>

Read more about Metsä Kolo's sustainability principles and practices >>

We prefer high-quality and ecological domestic alternatives in our materials

Finnish design beds

We want to pamper our guests with luxurious nighttime sleep, so we have chosen Hilja beds by the Finnish family business MATRI. The beds have been handmade in their own factory using 100% natural materials. MATRI also has material safety at heart, which is why all of their products use only environmentally friendly, certified materials produced in Europe. This ensures an exceptionally clean, breathable and safe sleeping environment.

Horsehair futons

We want to pamper our guests with soothing sleep. The futon mattress gives the body proper support so that the muscles do not have to tense while sleeping. The perfectly breathable mattress is made only of pure natural materials. With horsehair, a very durable and airy layer can be created in the futon, which brings a little surface softness together with the layers of organic cotton and wool. The futons are handmade in Pori by the same family business where the ecological blankets and pillows we have chosen also come from.

Duvets and pillows

We want to pamper our guests with natural Finnish products. Duvets and pillows of Finnsheep wool are an ecological choice, as they biodegrade in soil. Wool is inherently fireproof so it does not require the addition of fire protection chemicals and is also otherwise a chemical-free product. The bedding does not make you sweat even in hot weather as it efficiently evaporates the moisture it absorbs and stays comfortably warm in the cold and damp. Our impressive bedding is handmade in Finland by the company called Porin Villa ja Peite, using surplus raw materials produced nearby.

Duvet covers and pillowcases

We want to pamper our guests with soft linen sheets. Jesus linen sheets are made to last, experience and see a lot, even for generations. The material of linen is beautiful, durable and environmentally friendly natural fiber. Linen is heavy, smooth and stiffer. Breathable linen retains its coolness when hot and warms even in cooler places.
The comfort and softness of the fabric only increase with washing. Finlayson wanted to make the most durable sheets in the world, for which they took the model of the Turin shroud that has survived to this day.


We want to pamper our guests with the best towels. The weaving at Lapuan Kankurit, the manufacturer of our towels, is of Nordic design, inspired by Finland's pure and rugged nature. The fourth generation family business weaves responsibly, while respecting the environment. Only natural raw materials such as linen and wool are used. High-quality textiles last for decades when properly cared for.